Back in the day, I used to collect excuses for eating.

It was sort of a hobby of mine. Normal people collect recipes, or meal prep tips, or kitchen gadgets or whatever... but I collected excuses for eating.

I just find them so... revealing.

In fact, here are 3 of my favorites:

“MY FAMILY WON’T EAT LIKE THIS…”

(Maybe you should take back the shopping list, then?)

“I ALREADY EAT HEALTHY ENOUGH…”

(So why the fatigue, meds, and cravings?)

“I JUST DON’T WANT TO THINK ABOUT FOOD THAT MUCH…”

(Isn’t that like avoiding budgeting, then blaming your bank account when expenses pile up?)

Oh well.

Like I said, I find these revealing.

But also surprisingly useful, too.

How?

Because it shows the mindset of the kind of person, someone who is nutrition-savvy (in my humble, but accurate, opinion) should avoid like the frozen dinner aisle -- and do everything possible to turn OFF that kind of thinking before it ever gains traction.

I mean, why reinforce it?

Just something to think about.

You can see how I handle this in my emails, books, and social media posts.

Many of my emails repel certain people.

(In fact, this email is doing just that...)

And it's (usually) by design.

Here's where to subscribe: https∶//​​www.IrinaValeva.com​

Irina Valeva